Buyers are NOT coming to buy your home!
Okay, okay, that’s what headlines are supposed to do—get your attention. But here is the real deal with buyers today—cash in hand, no home to sell, ready to buy today. When that perfect buyer walks through your home, they are not coming to buy your home. Yes it is true. Why you might ask? Here is the Aha moment. The buyer is most likely looking at 30-35 homes, one of which is yours. They cannot buy 35 homes so what they are doing is ranking each home that they see compared to the list of items, location, amenities, whatever their list is, and they are crossing off homes on the list that don’t measure up. If your home does not have enough of the items that they are looking for then they will most certainly strike it from the list. But wait there’s more….My job as a listing agent is to assist you with what “hurdles” we can remove for that perfect buyer (or not so perfect buyer) If we can remove enough “hurdles” or objections to your home, then we have a better chance of attracting the buyer. Here is a classic example that I have heard over the 22 years of selling Real Estate. The sellers carpeting is worn or outdated and instead of replacing the carpet the seller says something like, “I can just give the buyer a credit and they can pick the color that they would like” Well that might sound reasonable, but when I suggest a color for the carpeting I wasn’t thinking of something that only 5% of the market might want. I would select a carpet that 90-95% of the market wants. Besides if it is a hassle for the seller it is a bigger hassle for the buyer. Remember we have to be removing obstacles to the sale not adding them! If you would like a complete analysis of your home just shoot me an email at ghanon@shorewest.com or give me a shout at the office, 262-567-4349 and we can begin removing the “hurdles” in your home.
Posted By:
Glenn Hanon
