Is The Market Just About Price
I love this article from the Wall Street Journal because it reports what we have known in the market for some time. With the supply of distressed homes rising in our area there is no shortage of a low priced home. Many of these distressed homes need lots of work inside to bring them back to a “market ready” condition. So if you are competing with these homes why not make your home look the best? And that is the focus of this article. A seller needs to price the home competitively, but how do you compete with homes where the price seems to be in a free fall? Staging, painting and positioning your home so that it is compelling in price and appearance is a must in today’s market. I often will tell my clients that when a buyer schedules an appointment to see your home they are not coming to buy your home.(I often get puzzled looks when I say this.) The buyer is coming to cross your home off their list! Most buyers today will be looking at 30-40 homes before they make their offer. They generally have a list in mind of what they want in a home. If they walk through your home and the carpet is stained, or you have old wall paper up and the avocado colored toilets and sinks are functional but you prefer not to replace them, guess what? The buyer is moving on. In some cases you will 
have to do more work but let’s be honest for a moment; you don’t want to do the work because it is a hassle, so why would the buyer want to do the work? Today more than ever a seller’s home needs to be compelling. If you need assistance with this and you want to sell your home, I can help. Just give me a call and we can make sure your home IS the home the buyers want!
Posted by:
Glenn Hanon
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