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Thinking of Selling Your Home? Attend this free, no obligation Seller Forum/Real Estate Market Update.

Are you thinking about selling your home? Wondering about where the market is headed and if now or next year would be a better time to sell? Or maybe you tried to sell earlier this year but were discouraged by the market and you’re now questioning whether you should try again?

Attend our free, no obligation Seller’s Forum/Real Estate Market Update to be held Wednesday, Sept. 30th from 6-7:30pm at our Oconomowoc office at 1296 Summit Avenue in Oconomowoc. You will learn where experts say that the market is headed and how to use that information to ensure that you don’t leave money on the table when selling a home.

Topics include:

  • Top market indicators
  • Where buyers are coming from
  • The mind set of today’s buyer
  • How the new appraisal law affects you
  • Question and answer period

Click below to hear Dan Ludwig, Sales Director and Assistant Vice President for Shorewest Realtors talk about what will be covered during the Forum.


Refreshments will be served. Feel free to invite a friend and please RSVP by calling 262.567.8351 or emailing bbrand@shorewest.com. We look forward to meeting you.

Posted by:Mary Steinke

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Wisconsin Mortgage Rate Relief Program

Contrary to the belief of some home sellers, NOW is a good time to sell! Mortgage rates are still at historic lows. Pair the rates with the $8000 first time homebuyer credit, and the climate is very favorable for buyers and sellers.

A tool for home sellers is the "Rate Relief Program", offered by Wisconsin Mortgage, and marketed by Shorewest Realtors. This program is an incentive by the seller, to buy down the interest rate for a prospective buyer. It also can cover some of the buyer’s prepaid and closing costs.

Here is an example of how it works:

The seller commits to pay 3% of the purchase price towards a financing package from Wisconsin Mortgage Corporation.



This provides a savings of over $200 per month, and approximately $77,000 over 30 years.

Obviously, this is a winning scenario for a buyer, but it also benefits a seller. Sellers offering this can receive special marketing, an increased buying pool and less negotiation on sales price…a win/win for everyone.

Posted by:Karen Trepton
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Shorewest, REALTORS®

Since its origin in 1946, Shorewest, REALTORS® has always been a family-owned company dedicated to helping other families in Wisconsin. We’ve grown from a one-person office in Wauwatosa to 27 sales offices covering a twelve-county area. And the Shorewest “family” now includes over 1,700 people as committed to Wisconsin as the day John A. Horning started the company out of his home over 60 years ago.

Today, the Shorewest family of companies includes Wisconsin Mortgage Corporation, Heritage Title Services, Shorewest Real Estate Institute and Shorewest Insurance Associates, plus Home Closing, Marketing, Information Technology, Home Services, Career Development and Relocation Center divisions.

Staying true to our mission and values.

Midwestern values like hard work, dedication and a family-first philosophy are deeply ingrained in the people of Shorewest. As a family-owned company since 1946, all of us are driven every day by the following mission statement, adopted October 1986:

We are a team… Proudly independent; Dedicated to serving the housing needs of Wisconsin; Committed to unsurpassed customer service; Pledged to share our talents for mutual growth and prosperity. statement decoration

Steady leadership for the road ahead. Joe and John Horning

Joe and John P. Horning represent the third generation of leadership at Shorewest, having taken the reins in 2002. Joe (President) and John P. (Executive Vice President) joined Shorewest after college and have since proven themselves as accomplished business leaders. The people who make it all happen.

You don’t become Wisconsin’s Largest Home Seller™ without an exceptional sales staff. At Shorewest, our 1,300-plus associates know the market and are driven to put your needs first. With 27 offices located throughout Wisconsin—each with a full-time manager for support—you’ll get the responsiveness you need whether you’re buying or selling a home. We train our people to be the best, so the service you receive is nothing short of just that.

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